V&J Fashions LLC (Bo'Bell Jewels)

About Us

“One & Only Creator of Fusion Jewelry”
“Eclectic yet classic with a playful bohemian twist is how we describe our vibe & our tribe” Since our style is very unconventional, which involves love for intriguing workmanship from the east and elegant yet bold styles from the west with spiritual pursuits of both. Therefore, we say Bo’Bell is the place where “East Meets West”.

“Bo” in Bo’Bell stands for bohemianism (a socially unconventional person, especially one who is involved in the arts.) and “Belle” in French means beautiful (Feminine) which eventually morphed to Bo’Bell. (A beautiful elegant girl with a bohemian free spirit attitude).

Priyanka & Krati J Arora. (Founders of Bo’Bell Jewels) started out as fashion enthusiasts who were on the lookout for the jewelry that has a global appeal to it and defines a Free-Spirited Women. Intrigued by the idea of designing jewelry, we started designing our own jewelry line.

Our finished products are the result of a series of manual steps that makes all our products unique in their own way. We design all our jewelry using hand sketches before we translate them to computer designs to gather exact requirements for the material that needs to be procured. Once we have all the materials such as stones clasps, enamel patchworks etc. procured, all these are manually assembled by us. To ensure we offer high quality product to our clients, we personally inspect all the finished jewelry before adding it to our unique inventory.